The Future Is On the Road. Biorce to Hit ESMO Madrid

We’re taking the Biorce ride experience to Madrid.

From 24–26 October, as the clinical development community comes together at ESMO Madrid, two Mercedes-Benz V-Class vehicles will be hitting the streets, giving attendees a chance to experience something a little different between meetings, sessions, and flights.

The concept is simple: if clinical development is a journey, why should the conversations about it be confined to a conference booth?

The ride is coming to Madrid. And this time, you're invited.

Throughout all three days, from 08:00 to 19:00, the Biorce vehicles will operate from an authorised pickup point at IFEMA exhibition centre (to be confirmed) and nearby hotels. From there, guests can head wherever they need to go, with drop-offs available anywhere, including the airport.

But this isn't just a ride from A to B! Following the success of our unconventional ride campaign at ASCO 2026 in Chicago and BIO in San Diego, we’re bringing the experience to Madrid. Instead of squeezing another demo into a crowded exhibition hall, we’re creating space for more personal conversations about AI in clinical development, and what comes next for the industry.

Because sometimes, the most interesting conversations happen when you're away from the noise of the conference floor. No queues. No crowded booth. Just a few minutes to sit down, explore new ideas, and see where the conversation takes you.

And with Aika 2.0, our AI-native operating system for clinical development, there’s certainly plenty to talk about.

So, whether you're heading to ESMO 2026 for a packed day of meetings, leaving the conference, or making your way to the airport, keep an eye out for the Biorce vehicles or just sign up here.